Privacy Policy

Last updated: 17th November 2025
1. Overview

Reportly (“the App”) is operated by Reportly AI LTD (“we”, “us”, or “our”). We provide product-level analytics, AI insights, return analysis, inventory forecasting, and reporting tools to Shopify merchants. This Privacy Policy explains how we collect, use, and protect personal information when merchants install and use the App.

2. Information We Collect

A. Information From Merchants
When you install the App, we automatically access certain information from your Shopify account, including:Store name and URLStore email addressShopify user IDPermissions related to orders, products, variants, returns, and inventory
B. Information From Shopify APIs
We only access the data required to provide our analytics features, including:Orders & order line items (sales, returns, fulfillment, refunds)Products & variants (titles, SKUs, pricing, categories, inventory item IDs)Inventory levels and locationsCustomer data only for analytics, such as state/country for return-location summariesWe do not store customer names, phone numbers, or emails unless absolutely required for a specific merchant request.
C. Usage Data
We collect anonymous, non-personal usage data to improve functionality, such as feature usage, clicks, and diagnostic logs.

3. How We Use Your Information

We use merchant data to:Generate product-level insightsDetect return patterns and issuesProvide AI-powered recommendationsTrack stock levels and forecasting signalsIdentify sizing issues, trends, and product risksGenerate downloadable reportsImprove app performance and merchant experience
We never sell or rent your data.

4. Data Storage & Security

All merchant data is stored on secure, encrypted servers.Access is restricted to essential system functions and authorized personnel only.We follow Shopify’s data protection standards and best practices.

5. Sharing Your Information

Your data may be shared only in these cases:
A. With Shopify
To maintain API compliance and ensure correct app operation.
B. With Service Providers
We may use secure third-party tools for hosting, analytics, and error reporting. Access is limited to essential use only.
C. Legal Compliance
We may disclose information if required by law or to protect our legal rights.
We never share data for advertising or commercial resale.

6. Data Retention

We retain data only while your store uses the App.When the App is uninstalled, we automatically delete personal data within 48 hours, except where legally required.You may request immediate deletion at any time: arin@getreportly.ai

7. Your Rights

Depending on your region (GDPR, UK GDPR, CCPA, etc.), you may:Access stored dataRequest deletionRequest correctionsWithdraw consentFile a data protection complaint
Contact us any time to exercise these rights.

8. International Compliance (GDPR, CCPA, PIPEDA)
We comply fully with:GDPR (EU)UK GDPRCCPA (California)PIPEDA (Canada)
For these laws, you (the merchant) act as the data controller, and Reportly AI LTD acts as the data processor.

9. Liability Disclaimer
Reportly AI LTD provides analytics, insights, trend forecasts, return predictions, and recommendations for informational purposes only.
By installing and using the App, you acknowledge and agree that:Reportly AI LTD is not responsible for any business decisions you make based on the insights or data presented in the App.All forecasting, recommendations, and suggestions are estimates, and outcomes may vary.You remain fully responsible for all decisions regarding inventory, production, pricing, fulfillment, or business strategy. Reportly AI LTD is not liable for financial loss, missed opportunities, operational decisions, or any consequences resulting from use of the App.
Your business decisions are your sole responsibility.

10. Contact Information

Reportly AI LTD Email: arin@getreportly.ai Registered Address: 8 Drumnacanvy Lodge, Northern Ireland, BT63 5XY

11. Changes to This Policy

We may update this Privacy Policy from time to time to reflect feature changes or legal requirements. The “Last updated” date will be revised accordingly.